WAND
Brand Identity
Guidelines
The magic stick for a “Healthier life”
Logo
Brand Story
Fonts
Colour
Mockups
WAND
Energized Forward Movement
The right part of the logo shows moving
wave lines. These wave lines show
energy and life force inside the stick.
Forward Motion
The lines go forward like footsteps. This
means: with WAND, users can take
safe and confident steps forward every
day.
THE TRIANGLE TIP — Key Detail
Look at the very last part of the W letter.
It ends in a triangle or cone shape.
This triangle means: WAND is a forward-pointing, high-tech, future-ready AI tool. Not a normal stick. A smart tool built for tomorrow.
Logo Story
& Concept
The shape radiates power and energy.
Triangle tip =
advanced, future-facing
design.
Simple. Smart. Magical for every elder
user.
Fully Energized
Forward AI Tech
The Magic Stick
About
WAND
WAND is not just a stick. It is a Smart AI Technology Stick made for elder users. It helps
them stay safe, healthy, and energized every single day.
Why the Name WAND ?
That is exactly what this stick does. When elder users hold WAND and use it every day, they feel like magic is happening. Their health is tracked. They feel safe. They feel energized. They feel cared for. Just like a real magic wand — WAND makes their life better in a way that feels truly magical.
"A magic wand makes impossible things happen."
WAND
Logo
Anatomy
The Triangle Tip:
The last part of the W letter ends with a pointed triangle or cone. This is very important. It tells people: this is not a normal stick. It is advanced. It is AI. It points to the future. It is always moving forward
One Color — One Identity :
The whole logo uses only one color: Electric Blue (#0A26FF). No other colors. This makes it strong, clean, and easy to remember anywhere.
Symbol/ Icon
Forward Step + W letter hidden inside
Conical Shape
Forward-pointing AI shape
Wordmark - “WAND”
Barlow Bold · Electric Blue
Brand
Colors
WAND uses only these 4 colors. Always use the exact codes below. Never guess or change them.
This is the main WAND color. Use it on the logo, buttons, headings, and highlights. It is an electric blue — like the energy and power inside the WAND stick itself.
WAND Electric Blue
HEX #0A26FF
RGB 10, 38, 255 · CMYK 100, 85, 0, 0A26FF
WAND
Use this for all body text, dark backgrounds, and the back of business cards. It is almost pure black — clean, strong, and easy to read.
WAND Black
HEX #0A0A0A
RGB 10, 10, 10 · CMYK 0, 0, 0, 96
WAND
Use for page backgrounds and text on dark areas. Clean white keeps everything looking fresh and modern.
WAND Black
HEX #FFFFFF
RGB 255, 255, 255 · CMYK 0, 0, 0, 0
WAND
Use for card backgrounds and soft section fills. It is a very light blue — a gentle echo of the main brand color.
WAND Support Color
HEX #F4F5FF
RGB 244, 245, 255 · CMYK 4, 4, 0, 0
WAND
The Our Primary Font:
Why “Barlow” was chosen:
Font Weights:
Barlow
Clean
Geometric
Modern
Easy to Read
Free to Download
WAND uses one font family. This keeps everything looking the same everywhere.
The Barlow font has the same geometric width and clean strokes as the W letter in the WAND logo symbol. They pair together perfectly — like they were made for each other. This makes the whole logo feel balanced and unified.
Our
Font
Barlow Light
LIGHT
Small notes, captions, helper text.
Barlow Regular
REGULAR
Normal body text. Most writing
Barlow Regular
REGULAR
Normal body text. Most writing
Barlow Medium
MEDIUM
Sub-headings and labels.
Barlow Bold
BOLD
Main headings and the logo name
Logo In
Real Life
rohitsharma31295@gail.com
rohitsharma31295@gail.com
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